10 chatbot examples to boost your marketing strategy

Almost immediately, the lead generation kicked off as they had 100 chats of all new sales leads. Upcoming years of experiences and interactions will redefine the future of conversational marketing. Thanks to the growing consumer chatbot adoption as well as continual simplification of conversational technology, you can keep up with the trends without overshooting your resources. Chatbot surveys take this marketing strategy to a whole new level (without making you pay extra for single-use survey software). Also, turning a survey into a conversation creates a more interactive experience and allows for more personalization.

Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. You can send proactive (notification) or reactive (on request) messages regardless of whether you are working B2C or B2B. Sharing relevant content via WhatsApp, Facebook Messenger, or on the web saves users precious time. Whether you provide online services or run a more traditional business, taking part in conversational commerce, even through something as simple as reservations, can make a huge difference. Furthermore, it can double-act as a qualification bot and notify sales agents when a high-value lead completes the conversation and possibly even trigger chatbot to human handoff.

By asking relevant prequalifying questions, bots assess a lead’s quality and interest. This way businesses focus their resources on the most promising prospects. Such automation reduces manual work and ensures that sales teams receive leads that using chatbot for marketing are more likely to convert. Monitor how users interact with your marketing chatbots and note leaks that keep customers from moving forward. Before you run off and use marketing chatbots in your business, you’ll need a marketing chatbot strategy.

Chatbots vs conversational AI: What’s the difference?

Implementing a bot persona empowers your chatbot to strengthen your brand identity. It can engage customers by asking questions or initiating conversations through proactive customer service. Additionally, a chatbot persona can contribute to enhancing your brand identity globally. This feature not only expands your brand identity but also enables your company to deliver consistent and high-quality customer services across all communication channels. Chatbots use existing data, like FAQs or knowledge base articles to answer and resolve customers’ queries.

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Instead of dedicating your team’s time to answering all incoming customer queries, chatbots can automate many activities, such as responses to frequently asked questions or gathering customer feedback. This automation can significantly lower time constraints while reducing customer service costs, so you can focus on optimizing your strategy. Many companies use machine learning chatbots for marketing purposes. Some have AI chatbots to aid their sales team in improving the customer journey, collecting qualified leads, and encouraging sales.

Chatbots for marketing have become a dearly-welcomed concept by business owners and stakeholders. Chatbot marketing, also known as conversational marketing, is the practice of using chatbots as a tool for marketing and engaging with customers. It involves integrating chatbots into marketing strategies to facilitate personalized and interactive conversations with potential or existing customers.

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

How can your business benefit from incorporating bots on your website and other platforms? Let’s dive into the chatbot marketing benefits, how to implement them, and how to maximize their potential for your business. The era of “rule-based chatbots” is rapidly approaching its conclusion.

• Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention.
• The success of chatbot marketing can be measured through various KPIs, such as customer engagement, conversion rate, and customer satisfaction.
• It’s important to research your audience, so you can select the right platform for your chatbot marketing strategy.
• Previously believed to be a simple tool that could only provide basic answers, chatbots are rapidly advancing in complexity.
• They adeptly collect contextual information and user details, creating a comprehensive understanding of the issue.
• This is essential because demographics differ for each social network.

You can use these insights to refine your chatbot’s responses, personalize user experiences, and tailor marketing strategies to specific audience segments. In retail apps powered by Helpshift, customers can utilize a chatbot for seamless support. For instance, if a customer faces an issue such as a missing package, they can initiate a conversation with the chatbot. The chatbot, designed to provide assistance and guidance, will prompt users for relevant details, such as their order number. Based on the information provided, the chatbot can offer real-time support, track the order status, provide updates, and guide the user through any necessary steps for resolution. This interactive and user-friendly experience enhances customer engagement and ensures a swift response to their inquiries.

Improve your customer experience within minutes!

Some can be entertaining, like Cleverbot, which was built to respond to prompts like a human would in normal conversation. Learn about how the COVID-19 pandemic rocketed the adoption of virtual agent technology (VAT) into hyperdrive. This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

This business gives customers a variety of options to choose from on their Messenger bot. Their chatbot for marketing will answer customers’ questions, show the product catalog or notify the lead when items go on sale. Research shows that companies who answer within an hour of receiving a query are seven times more likely to qualify the lead.

For example, if someone has an issue with a product they received, a chatbot won’t be able to help with processing the return or refund. L’Oréal’s chief digital officer Niilesh Bhoite employed Mya, an AI chatbot with natural language processing skills. Babylon Health’s symptom checker is a truly impressive use of how an AI chatbot can further healthcare. It uses machine learning and natural language processing to communicate organically.

Reasons Why Social Media Chatbots Are Valuable to Brands

So, you should never bother about chatbot price else it might not be possible to personalize the experience. The good thing, all you need to do is to use the data from users and then leverage it to customize the experience. The use of AI-enabled bots can help you automate repetitive tasks and market the business in a big way.

Using chatbots in marketing strategies allows companies to qualify and engage with leads at all hours and at any capacity regardless of whether or not your marketing and sales team are online. Just like how you can use marketing chatbots to answer support questions, you can use chatbots to start conversations with website visitors, qualify leads, and even upsell customers. These chatbots can be integrated into various messaging platforms, websites or mobile apps to interact with customers and prospects in real-time. Conversational marketing can enhance user engagement throughout the entire sales funnel. Chatbots can guide potential customers down the funnel much faster than traditional marketing campaigns. From initial brand awareness to post-purchase support, chatbots can guide users, answer questions, and provide recommendations.

You can foun additiona information about ai customer service and artificial intelligence and NLP. This automation ensures that only high-quality leads are passed on to sales teams, optimizing their efforts and saving time. In the midst of a pandemic, Sephora stood out by using mobile chatbots in their stores. They started with Kik and later introduced the Sephora Reservation Assistant on Messenger. This smart move helped the company stay ahead of the competition and grow significantly, doubling its success. Mountain Dew ventured into the gaming world with its DEWbot on Twitch. It offered gamers the chance to win a $50,000 gaming Super Rig supplied by Origin PC.

Modern AI chatbots now use natural language understanding (NLU) to discern the meaning of open-ended user input, overcoming anything from typos to translation issues. Advanced AI tools then map that meaning to the specific “intent” the user wants the chatbot to act upon and use conversational AI to formulate an appropriate response. This sophistication, drawing upon recent advancements in large language models (LLMs), has led to increased customer satisfaction and more versatile chatbot applications. In addition, chatbots have the potential to enhance loyalty programs by providing your customers with quick, relevant information, rewards and offers. A marketing chatbot helps customers check their loyalty points and redeem them for products or services.

Moreover, once you know user preferences, you can tailor bot notifications based on user preferences. Not to mention, conversational setup makes responding to pop-culture marketing trends much easier and more relatable. Given the fact that WhatsApp is the most popular messaging app – with over 2B global users – the platform is an amazing way to address customer service queries. Whether you’re looking to resolve a customer issue, provide information, or just get to know your audience, a chatbot can both drive sales and brand awareness.Ready to dive into all the chatbot hype? Learn how you can use a chatbot for Twitter, Facebook, and WhatsApp below.

A potential customer named Sarah visits the Acme Widgets website looking for information about a specific widget she’s interested in purchasing. As Sarah lands on the website, a chatbot named “WidgetGuide” pops up in the corner of the screen with a welcome message offering assistance. Imagine you work for an e-commerce company called “Acme Widgets,” which sells a variety of widgets and accessories. Your goal is to use chatbots to enhance the marketing efforts of your business. Just like you do with the way you write as your brand on social media, you’ll want to think about the voice and tone of your chatbot as well.

Engagement

We’ve put together a list of chatbot examples that show practical uses of bots online and the diverse range of businesses rolling them out. Check out why these brands are deemed the best of the bots and what your business can learn from them. If you’re using chatbots to minimize your customer support volume, then that’s an easy metric to check. If you’re wanting to measure the effectiveness of education, marketing, or sales, then it can be invaluable to track the bot’s success with measurable links and codes.

If you want to know how to use chatbots, start by creating conversation trees. Conversation trees are an excellent way for you to map potential conversations, so you can provide the appropriate response to people’s queries. A conversation tree maps out the potential ways a conversation can branch out and how chatbots can respond to those conversations.

Not just that, but depending on your use case, you can also easily build and deploy a WhatsApp chatbot that will help you reach your marketing goals. One of the most famous examples of this use case is Sephora’s Facebook Messenger bot. Either way, making reservations and booking appointments is probably one of the best ways of using bots for marketing – especially for traditionally offline businesses.

In case your next Facebook post requires an aesthetic design, and you have no one to do so, then AI Imaginator can be your shining armor. Give the tool a few instructions on how you want the image to look, and a high-quality image will be efficiently created. Helpshift won the Best Live Chat Product Award for 2020 from the Product School, the global leader in product management training with a community of over a million product professionals…. Bots are capable of providing you with all manner of information that can be useful to your business. Think about the kinds of things that can help your business and see if you can get your bot to help inform you regularly. I, an adult human and problematically frequent Starbucks customer, barely understood that.

Additionally, they can answer member questions, providing support and assistance. Virtual assistants ensure that communities run smoothly and provide valuable resources to members. In a clever move for Valentine’s Day, Domino’s partnered with Tinder to introduce ‘Dom Juan’. When users swiped right, Dom Juan delivered playful chat-up lines to enhance their dating game. This creative campaign used Tinder’s Valentine’s Day popularity to its advantage. REVE Chat is an omnichannel customer communication platform that offers AI-powered chatbot, live chat, video chat, co-browsing, etc.

Generate More Qualified Leads

Once you know when you’re losing people, you can create a chatbot to engage visitors at those high-risk moments. This might mean having a chatbot show up on your pricing page to answer questions (and prove the value of the investment) or on a feature page to ask visitors what functionality they’re looking for. You can even ask visitors what solution they’re currently using and offer up a comparison of your product with theirs. Drift is a conversation-driven marketing and sales platform that connects businesses with the best leads in real-time. As users navigate your website, Drift enables you to directly message them within the browser or to serve them an automated chat experience. Chatbots are also crucial to proactively collecting relevant insights through intelligent social listening.

Some people just don’t want to communicate with a bot, and that’s when your reps should come in. Make sure that you give your website visitors the option to speak to a human agent in case that’s their preference. This chatbot for marketing lets customers search for products and their availability. A client can click on one of the options and insert a keyword or a photo to find what they are looking for.

When you consider chatbots have an average open rate between 70% and 90%, that puts chatbots in the lead when it comes to getting your message in front of your target audience. Compare that open rate to email’s average open rates (15%–25%) and chatbots are the clear winner. You can collect contact information in a low-risk way, engage with shoppers who are leaving your store, offer discounts to returning (or abandoning) shoppers, or even qualify leads. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

A chatbot is a computer program designed to engage with users automatically. They can be programmed for just about anything, from handling customer service requests to helping users complete a sale. Many chatbots these days are programmed based on keywords and use AI to create a conversational flow. While they’re not exactly human, they’re getting closer and closer to feeling like it.

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. Whatever the case, being mindful of what you’d like to accomplish as you begin to build out the user experience can lead to a faster, more successful outcome. Below is an example of how UPS uses a virtual assistant to expedite customer service. Suggested readingCheck out the best chatbot apps to pick the right one for your business. Check out our docs and resources to build a chatbot quickly and easily.

All in all, there’s a lot of unexplored potential in chatbot marketing. The use cases below will help you imagine different scenarios when a bot spins your next campaign around. The best social media marketing app, influencer marketing management platform & link in bio tool. The bot’s casual tone, emojis and conversational calls-to-action keep the reader naturally scrolling and tapping rather than feeling like they’re being sold to. This is a prime example of how to funnel a customer through a conversation to eventually lead them to take action. Within six months, they earned 15 million content engagements and 6.1 million post links.

If a chatbot encounters complex issues beyond its capabilities, it can seamlessly escalate the query to a live agent. Chatbots and conversational AI are often used interchangeably, but they’re distinct technologies. It improves the recruiter efficiency by 38% and increases candidate engagement by over 150%. Apart from that, Marriott rewards members can interact with chatbots on Facebook Messenger to research and book travel at more than 4,700 hotels. You can use those bots to reach a new customer base for your brand and tap into new demographics without much investment. In fact, businesses in logistics are adopting using AI-powered bots to increase efficiency across the entire logistics value chain.

It can give you valuable insights to improve your chatbot experience and marketing strategy. Chatbots provide instant responses to customer queries so you have 24-hour customer service. The data they collect can be used to understand customer pain points and emerging trends, so you can offer a more personalized customer experience. Any advantage of a chatbot can be a disadvantage if the wrong platform, programming, or data are used. Traditional AI chatbots can provide quick customer service, but have limitations. Many rely on rule-based systems that automate tasks and provide predefined responses to customer inquiries.

As always, the engagement doesn’t have to stop when the action is complete. Consider different ways you can keep the interaction going but limit your focus to a couple of key areas. For example, even though Pizza Hut’s chatbot is popular on Twitter, they responded to a customer personally when they realized an issue needed immediate attention. A good example comes from Sheetz, a convenience store focused on giving customers the best quality service and products possible. This is important because the interaction with your brand could lead to high-value conversions at scale, without any manual sales assistance.

It is vital to choose a platform that aligns with your business needs, budget, and technical requirements. Consider factors such as integration capabilities, scalability, and ease of use when selecting a chatbot platform. When people make inquiries using chatbots, there is less risk of human error in receiving a response. With an increasing awareness of the advantages offered by chatbots, businesses are experiencing rapid growth in their adoption. This trend implies that a growing number of businesses will save both time and money in the years ahead. According to Juniper Research, using chatbots is predicted to enable businesses to save around 2.5 billion hours over two years.